| 8:45-9:00am |
Conference Opening: Ingrid Vanderveldt, On the Road with iV
|
| 9:00-9:50am |
Keynote Presentation: The Future of Entertainment and Television
Online video is redefining the nature of broadcasting. Using simple tools and online services practically anyone can produce and create communication channels that will market to new audiences. This presentation will provide an overview of the online video industry and how video is changing the perception of brands and people.
Speaker: Brigitte Dale, ABC Family & The Bui Brothers |
| 10:00-10:50am |
 Developing and Budgeting for Your Online Video Marketing Strategy
This session will discuss how online video is used today by the largest and smallest brand names in the industry. Here, attendees will learn how to strategize the development and production of web video marketing in order to influence higher viewership and traffic for commercials, product demos, instructional videos, and video blogs.
Speaker: Andrew King & Kelly Shores
|
 The Technology Essentials of Producing Online Video
The technology of developing and producing video has achieved massive adoption rates. A risky investment is no longer required to produce video; however, viewers are becoming less objective and more judgmental of video content. In this session, with a step-by step approach, attendees will learn the basics of producing video and selecting the right equipment and editing tools. The session will describe the types of video content that individuals and businesses implement and how they are produced.
Speaker: Troy Lanier, DadLabs |
| 11:00-11:50am |
Keynote Presentation: Online Video Marketing Strategies
Video production is replacing the traditional strategies in marketing and selling. Today’s consumers expect it. This keynote presentation from Jim Warren, CEO of Infomercial.com will highlight the changes in buying patterns for products and services. Jim will also highlight the new formula for online purchasing and how companies can broaden the reach of their products and services.
Speaker: Jim Warren & Giovanni Gallucci |
| 12:00-1:15pm |
Lunch |
| 1:30-2:15pm |
Conception to Birth: Making a Business from Online Video
Can you build a company and brand from online video? Certainly. These 'dads' will show you how they have transitiioned from online to books, television and an internationally recognized and respected business.
Speaker: Troy Lanier & Clay Nichols, DadLabs
|
| 2:30-3:20pm |
Online Video Advertising
This session will discuss how advertising is used with the billions of hours of video content today. Attendees will learn the rules and methods to advertise with existing video content and strategies for using online video advertising to build awareness about your company, services and products you provide. We’ll also cover the use of advertising with podcasts, video blogs and online distribution networks such as Blip.tv, YouTube, Vimeo, and more.
Speaker: Clay Nichols, DadLabs |
The New Workflow for Producing and Syndicating Online Video
After any video is produced, video must be converted to specific formats in order to be viewed online. This session will cover how to encode video, formats, resolutions and methods for multi-format video to be used and syndicated online. Attendees will learn how a simple set of tools can produce the most appropriate format to deliver video at the highest quality.
Speaker: Lan and Vu Bui, The Bui Brothers |
| 3:30-4:20pm |
Search Engine Optimization and Video Metrics
This session covers how new media and video are seen by search engines. Attendees will learn how Google, Viewzi, Yahoo, AOL and other online destinations index content and how to ensure videos are seen correctly by the emerging networks of online video syndicators. Attendees will also learn about the best tools to track viewership and abandonment during online video consumption.
Speaker: Brian Rutledge, GetPageOne |
Live Streaming and Webcasting
Events, conferences, and corporate meetings must now serve a larger audience than simply those that attend in-person. In this session, attendees will learn the basics of live broadcasting and streaming and the necessary steps to produce video that can be seen live from anywhere. This prescriptive session will cover tools, techniques, and services that can be used to quickly broadcast events to virtually anyone.
Speaker: Christopher Justice, Sparksight |
| 4:30-4:50pm |
Copyrights, Legal Compliance and the Rules of Ownership
Hank Jones, a high energy technology consultant and lawyer, will demonstrate how online video defies the normal copyright policies of traditional content and how to protect creative works despite the uncontrolled nature of the Internet. Attendees will learn about legal and copyright challenges through examples of where the industry is moving to address new media.
Speaker: Hank Jones, Entrepreneur |
| 4:50-5:20pm |
Keynote Presentation
Speaker: Brian Brushwood
|
| 5:30-7:30pm |
Video Marketing Awards Ceremony |
